"Asked for a conservative estimate of the monetary payoff from the coaching they got, these managers described an average return of more than $100,000, or about six times what the coaching had cost their companies."
- Fortune, 2/19/01, "Executive Coaching -- With Returns a CFO Could Love"

 

 


How does it work?
Is there an evaluation component?
I'm not sure I'm comfortable talking on the phone.
It sounds like a great idea, but I'm just too busy.
Isn't coaching only for people who "have problems"?
I should be able to do this myself - why do I need to hire someone?
Is it worth it?
What is the value of coaching to my organization?
Specifically, how might individual executives, managers and supervisors benefit from coaching?
How does coaching relate to other process improvement programs?
For which individuals is this best suited?
Does coaching really work?
How does The Centre for Exceptional Leadership select their coaches?
Why should I hire a coach from The Centre for Exceptional Leadership rather than any other coach?
How do I select a coach?
What does it cost?
I'm not in the Vancouver area. Can I still hire a coach from The Centre for Exceptional Leadership?
What if it doesn't work out?
What about confidentiality?
This feels pretty scary…

How does it work?
It's very simple. You talk with your coach on a regular basis. For most people this is 30 minutes by phone once a week. But others prefer one hour every other week face-to-face. The beauty of coaching is that you and your coach can design how often and how long you talk in a way that can work with your schedule - however busy it is. During a coaching session, you'll discuss the issues and challenges that you currently face at work and in life, review where you're heading and reflect upon what you would like to do differently. Your coach will ask questions and make observations. At the end of most sessions, your coach will leave you with a question that will cause you to reflect upon a certain aspect of your life until you talk again.

Is there an evaluation component?
This depends on the overall goal of the coaching. In some cases, clients prefer to undertake a full assessment of their leadership abilities and/or organizational issues prior to the start of the coaching. This data then provides the focus for the coaching session. In these cases, we would design for you a full assessment process that may include 360-degree feedback, Myers Briggs assessment, Birkmann questionnaire, interviews, focus groups, employee survey, clients survey, etc.

I'm not sure I'm comfortable talking on the phone.
No problem. The great thing about a coaching relationship is that there is no one right way. In some cases, should you prefer, your coach may be able to meet with you face-to-face, although this depends on the coach you select and your location.

It sounds like a great idea, but I'm just too busy.
We understand. Just about all leaders today seem to be working flat out. But it's for people like you that coaching is perfect. Think about it. Thirty minutes per week isn't long. And through this time, you may discover ways to give yourself more time, to restore a sense of balance in your life, to work more efficiently and effectively. The time/value benefits from spending just half an hour a week talking with a coach are absolutely outstanding.

Isn't coaching only for people who "have problems"?
Absolutely not! Coaching is for people who want to live life to the fullest, who want to ensure that they are fully engaged in life, who want to be truly effective leaders. It is not therapy or counselling in any way. Individuals who retain the services of a therapist or counsellor may be facing some significant challenges and perhaps are looking at fixing something that is broken. In coaching, we believe that nothing is broken. We believe passionately that everyone who comes to coaching is "whole." It is not about fixing some deep-seated problems - rather it is about living up to your full potential. Indeed, although sometimes individuals are coached as a way of addressing performance issues, many times organizations nominate an individual for coaching as a reward for outstanding achievement. Indeed, we consider coaching to be your very own, personalized leadership development.

I should be able to do this myself - why do I need to hire someone?
You will find that with a coach the journey will be quicker, easier and more rewarding than if you go it alone. Just as individuals sometimes find it helpful to have a personal trainer to help them get in shape, so a personal coach can help you get "in shape in life." When you hire a trainer you acknowledge that personal fitness is important. When you hire a coach you are recognizing the importance of the quality of your life and your leadership.

Is it worth it?
Time and time again, studies have outlined the beneficial cost of coaching to organizations. Should you be interested in learning more about this, please let us know and we'll be happy to send you some of the more recent research that speaks to this issue. As an individual you need to reflect on how much a quality life is worth to you. What are you saying about what you value in your life if you choose not to have a coach? What are you saying about leadership?

What is the value of coaching to my organization?
Coaching in the corporate setting is extremely effective in providing the structure and the focus to help leaders and teams get clear on who they are, where they want to get to, and what needs to happen. In general terms, corporate coaching offers the following benefits:

  • Provides a platform for organizational development
  • Emphasizes the unique potential of individuals
  • Complements other improvement processes
  • Has sustainable benefits
  • Promotes focused performance
  • Promotes development of new skills
  • Forms a basis for planning career advancement
  • Fosters entrepreneurial thinking
  • Facilitates the building of shared vision
  • Results in improved workforce recruitment and retention
  • Is applicable to all parts of the organization
  • Uses a common language to which everyone can relate

Specifically, how might individual executives, managers and supervisors benefit from coaching?
The benefits of coaching will vary amongst individuals. In general terms, it is reasonable to expect that those being coached will grow both as leaders and as contributing members of society. However, more specifically, it is likely that individuals would improve their:

Leadership and organizational skills

  • Social and communication skills
  • Analytic and innovative thinking capacities
  • Ability to inspire trust and commitment to action
  • Ability to reward and acknowledge
  • Ability to work in a large arena with overlapping and at times conflicting priorities
  • Overall business acumen

Whatever the coaching's area of focus, agreement must be reached between the corporation, the coach and the individual being coached on the desired outcome of the coaching. This must occur prior to the coaching taking place. These outcomes should be observable, measurable and must match organizational performance requirements.

How does coaching relate to other process improvement programs?
Coaching complements and enhances other process improvement programs, such as re-engineering and the development of a process enterprise. It does so because other process improvement programs typically focus on tools, techniques and work processes, but rarely on interpersonal factors. Coaching puts people into the process improvement equation and can dramatically increase the likelihood of success of those programs. As a technology for performance improvement, coaching provides a structure for measurement of quantifiable results.

For which individuals is this best suited?
Nearly all individuals can benefit from coaching. Although managers enter the coaching relationship with varying degrees of willingness and commitment, the skepticism usually dissipates once they experience what can happen as a result of an effective coaching relationship. There are, however, a few individuals who should not be coached. These include those who are completely unwilling to grow or change, who have no interest in personal development, or who have significant performance or behavioural problems.

Coaching is especially powerful for those in more senior positions simply because they are positioned to impact more employees than those lower down the hierarchy. However, it is important to recognize that regardless of the role held within the organization, all individuals have tremendous impact on the relationship of those around them. Thus, it is important not to neglect those in apparently "less important" positions.


Does coaching really work?
In the 1998 International Coach Federation Survey previously referred to (http://www.coachfederation.org/pr-clientsurvey.htm), a landslide of 98.5% of coaching clients said their investment in a coach was well worth the money.
70% of clients said their investment in a coach was very valuable
28.5% said their investment was valuable
1.5% said their investment had not been valuable.

How does The Centre for Exceptional Leadership select their coaches?
In order to be an effective resource for the executive's development, executive coaches must possess a unique combination of maturity, professional skills and human qualities. At The Centre for Exceptional Leadership, we carefully screen our coaches to ensure they are competent, experienced and aligned with the values of our organizations. In particular, all of our coaches have:

  • A broad and current understanding of leadership and leadership development
  • A thorough understanding of the world of the leader in the business environment. Our coaches have a variety of experience in both public and private sectors and with leaders at many levels of organizations.
  • Knowledge of systems dynamics (organization and community)
  • Knowledge of the framework of adult development
  • High standards of personal and professional ethics
  • Highly developed communication proficiency that allows them to operate in the executive's environment
  • A firm grounding in business knowledge and competencies
  • Advanced coaching skills and capabilities
  • Stature and reputation that gains respect
  • A commitment to lifelong learning

Why should I hire a coach from The Centre for Exceptional Leadership rather than any other coach?
At The Centre for Exceptional Leadership, we are in the business of leadership development. As such, we offer a deep and grounded knowledge about how leaders are actually developed. Our work in coaching leverages this knowledge and understanding. Thus, our coaching work is deeper and broader than you will find elsewhere. Our work in the field of leadership development over and above coaching also allows us to ensure that coaching takes place within the context of the organizational reality and is congruent with other organizational initiatives.

How do I select a coach?
Simply review the bios of the coaches we have listed on our web site. Reflect on what you want in a coach and identify the one or two individuals who look like the best fit for you. Let your contact person at The Centre for Exceptional Leadership know, and we will arrange for you to have a free, no-obligation sample session with the coach of your choosing. During this half-hour session you'll be able to get a good feel for how coaching works, and how the relationship might develop. If it feels good, great. If not, we'll find another coach for you to chat with.

What does it cost?
Our coaching rates range from $500-$950 per month, depending on such factors as the coach provided, the coaching context, the coaching methodology (face-to-face or phone), the coaching commitment, other services provided by The Centre for Exceptional Leadership, etc. For this fee you will receive two hours of coaching per month. In addition, your coach will be available, should the need occur throughout the month, to discuss specific issues that may arise in between the coaching calls.

I'm not in the Vancouver area. Can I still hire a coach from The Centre for Exceptional Leadership?
Absolutely. Most coaching takes place by phone. Consequently, you can be anywhere in the world and still use our services. All we have to do is pay attention to any possible time difference.

What if it doesn't work out?
We are confident that it will. However, if at any time you are uncomfortable with the process and/or your coach, we will do our very best to resolve any problems. If we cannot reach a resolution, we are committed to standing behind our service, and consequently will provide you with a refund if you feel you are getting no value from the coaching.

What about confidentiality?
In order for the coaching to be effective, it is essential that the client-coach relationship be maintained. Even in cases where an organization is paying for a manager to be coached, we will not report to anyone in the organization on the details of the coaching conversations. Our belief is that the value of the coaching will be demonstrated by an individual's behaviour rather than an examination into the specific details of the coaching.

This feels pretty scary…
We understand. To some people, having a coach may be perceived as a sign of weakness. Others know that hiring a coach will inevitably mean change. They start rationalizing why things really aren't that bad now, so why bother. For still others, it is simply nervousness about the unknown. For those in organizations, it's sometimes tough to justify spending a sum of money either on themselves or others. It feels a bit like a leap of faith.

Whatever you feel, we encourage you to acknowledge your feelings, but don't let them paralyze you. Go ahead, send off the e-mail or make the phone call. Just start with a free, no-obligation sample coaching session. There'll be no commitment at this point, but you will get enough information to decide whether coaching is right for you.